Neyber wanted to increase its reach and achieve more impressions and click-to-site within its available budget.
The Croud Difference
Croud’s in-house programmatic and PPC teams merged their channel-specific specialisms to form a cross-channel approach to drive awareness.
The PPC team conducted extensive keyword research, while the programmatic team implemented DV360’s ‘Minimise CPA’ automated bidding capabilities.
Brand PPC impressions increased by 47% off the back of programmatic activity. The programmatic upper-funnel activity also helped surface non-brand terms which have previously not been seen through PPC.