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Increasing brand and industry awareness through a joined-up approach

Our results

The Challenge

Neyber wanted to increase its reach and achieve more impressions and click-to-site within its available budget.

The Croud Difference

Croud’s in-house programmatic and PPC teams merged their channel-specific specialisms to form a cross-channel approach to drive awareness.

The PPC team conducted extensive keyword research, while the programmatic team implemented DV360’s ‘Minimise CPA’ automated bidding capabilities.

The Results

Brand PPC impressions increased by 47% off the back of programmatic activity. The programmatic upper-funnel activity also helped surface non-brand terms which have previously not been seen through PPC.

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Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
Email: Email us
Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,