Moss Bros


Delivering the UK's best shopping campaign

Our results

the challenge

Moss Bros had a feed that did not have comprehensive product coverage, had incomplete categorisation, insufficient attributes per product, and no tailored bid adjustments. The general crux was their shopping campaigns did not capitalize on the latest advancements in the product.

THE CROUD DIFFERENCE

Croud developed 3 campaigns focused around product profitability. Breaking down by profitability, margin and catch all to account for the wide array of products.

The key focus was:

  • In line with Google best practice
  • Each product was categorised by type > brand > item
  • Each individual item has it’s own bid
  • Added Google merchant promotions

THE RESULTS

  • We achieved a score of 95% on Google’s campaign review. The strongest score of any shopping campaign reviewed across top UK agencies in 2016
  • Implementing customer match for Shopping drove a 114% better conversion rate for the users we knew something about
  • Moss Bros saw a 7% increase in conversions, and a 27% increase in revenue

Like to know more?

London


Tel: 02080177719
Email: Email us
Croud Inc Ltd, Ground Floor,
87a Worship St, London,
EC2A 2BE

New York


Tel: 13477032121
Email: Email us
Croud Incorporated,
628 Broadway, 5th Floor,
New York, NY, 10012

Sydney


Tel: 61289373543
Email: Email us
Croud Australia Pty Ltd,
4b, 116 – 122 Kippax Street,
Surry Hills, NSW, 2010

Shrewsbury


Tel: 02080177719
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE