IWG has 100+ accounts covering its global operations across several search engines and wanted to manage this large volume of activity more effectively and improve consistency.
The Croud Difference
Global tags provided consistency of measurement. Key global regions where performance and approaches were similar were split into advertiser and respective accounts uploaded to the platform. Several big strategies were developed, and budget pacing reports helped managed the 100+ separate market budgets.
IWG’s paid search team were able to automate key aspects of their day-to-day management, resulting in better consistency of delivery, improved accuracy and more time for value-added activity.