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Streamlining PPC activity through a single platform

Our results

The Challenge

IWG has 100+ accounts covering its global operations across several search engines and wanted to manage this large volume of activity more effectively and improve consistency.

The Croud Difference

Global tags provided consistency of measurement. Key global regions where performance and approaches were similar were split into advertiser and respective accounts uploaded to the platform. Several big strategies were developed, and budget pacing reports helped managed the 100+ separate market budgets.

The Results

IWG’s paid search team were able to automate key aspects of their day-to-day management, resulting in better consistency of delivery, improved accuracy and more time for value-added activity.

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Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,