The Croud team is always looking for ways to drive more sales for leading flower delivery network, Interflora.
The Croud Difference
Keyword portfolios were created to increase traffic volume. Whilst individual keywords had low traffic, Croud aggregated the data for 600,000 longtail keywords and used it alongside SA360 bidding strategies to drive sales.
The result of this strategy was a 39% increase in conversions at a consistent cost-per-action.