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Interflora


Using machine learning forecasting to drive sales

Our results

The Challenge

Having established a successful automated bidding strategy, Croud wanted to identify ways to drive even more efficiency for Interflora.

The Croud Difference

The Croud team used forecasting tools available within Search Ads 360 to identify opportunities for increasing or decreasing the target cost-per-action (CPA) in order to drive efficiency and sales.

The Results

Using this strategy to guide our CPA targets drove an order increase of 7% whilst CPA decreased by 13%

Like to know more?

London


Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,
EC2A 4AA

New York


Tel: 13473382012
Email: Email us
Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013

Sydney


Tel: 61291955309
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010

Shrewsbury


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE