The Challenge
Having established a successful automated bidding strategy, Croud wanted to identify ways to drive even more efficiency for Interflora.
The Croud Difference
The Croud team used forecasting tools available within Search Ads 360 to identify opportunities for increasing or decreasing the target cost-per-action (CPA) in order to drive efficiency and sales.
The Results
Using this strategy to guide our CPA targets drove an order increase of 7% whilst CPA decreased by 13%