Insurance provider Hiscox’s core audience can be defined in a myriad of ways, so the Croud team wanted to gather the essential tactical audience data required to drive growth.
The Croud Difference
Using analysis conducted across Google Ads and Google Analytics, the team were able to gain a better understanding of Hiscox’s core audience – from keywords they search for, to their job titles.
The team then used SA360’s business data and custom columns to import this analysis into the Hiscox platform, providing them with the tactical data needed to get results.
As a direct result of the business data optimisations, the Croud team achieved 17% more core quotes year on year for Hiscox.