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Driving growth in core audiences for Hiscox using business data

Our results

The Challenge

Insurance provider Hiscox’s core audience can be defined in a myriad of ways, so the Croud team wanted to gather the essential tactical audience data required to drive growth.

The Croud Difference

Using analysis conducted across Google Ads and Google Analytics, the team were able to gain a better understanding of Hiscox’s core audience – from keywords they search for, to their job titles.

The team then used SA360’s business data and custom columns to import this analysis into the Hiscox platform, providing them with the tactical data needed to get results.

The Results

As a direct result of the business data optimisations, the Croud team achieved 17% more core quotes year on year for Hiscox.

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Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
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Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


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Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,