The Croud team wanted to reduce the amount of time taken to manually optimise generic keywords, in order to free up more time for wider account development for insurance provider Hiscox.
The Croud Difference
The team used budget big strategies to control generic keyword performance. These utilise a target budget and cost-per-action, with the aim to maximise volume within budget at your target CPA.
The result is the automation of not only budget/rum rate management but also performance optimisation.
Automating budget and big management saved the Hiscox team at Croud five hours a week, allowing them to dedicate a further 20 hours a month to analysis, insight and account development.