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Working smarter for Hiscox by automating key optimisation processes

Our results

The Challenge

The Croud team wanted to reduce the amount of time taken to manually optimise generic keywords, in order to free up more time for wider account development for insurance provider Hiscox.

The Croud Difference

The team used budget big strategies to control generic keyword performance. These utilise a target budget and cost-per-action, with the aim to maximise volume within budget at your target CPA.

The result is the automation of not only budget/rum rate management but also performance optimisation.

The Results

Automating budget and big management saved the Hiscox team at Croud five hours a week, allowing them to dedicate a further 20 hours a month to analysis, insight and account development.

Like to know more?


Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
Email: Email us
Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,