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Getty Images

Leveraging SA360 bidding strategies to increase sales and efficiency

Our results

The Challenge

Stock imagery company Getty Images wanted to boost conversions, whilst keeping cost-per-action (CPA) down – all in a relatively small market.

The Croud Difference

Croud reviewed performance data from a six-month period in order to understand and implement the most appropriate CPA target. A SA360 big strategy was implemented as a result, and applied to all non-brand keyword groups.

The Results

The chosen bid strategy resulted in a 36% increase in conversion volumes, along with a 25% reduction in CPA.

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Tel: 02080177723
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Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
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Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
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Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,