Stock imagery company Getty Images wanted to boost conversions, whilst keeping cost-per-action (CPA) down – all in a relatively small market.
The Croud Difference
Croud reviewed performance data from a six-month period in order to understand and implement the most appropriate CPA target. A SA360 big strategy was implemented as a result, and applied to all non-brand keyword groups.
The chosen bid strategy resulted in a 36% increase in conversion volumes, along with a 25% reduction in CPA.