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Getty Images


Leveraging SA360 bidding strategies to increase sales and efficiency

Our results

The Challenge

Stock imagery company Getty Images wanted to boost conversions, whilst keeping cost-per-action (CPA) down – all in a relatively small market.

The Croud Difference

Croud reviewed performance data from a six-month period in order to understand and implement the most appropriate CPA target. A SA360 big strategy was implemented as a result, and applied to all non-brand keyword groups.

The Results

The chosen bid strategy resulted in a 36% increase in conversion volumes, along with a 25% reduction in CPA.

Like to know more?

London


Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,
EC2A 4AA

New York


Tel: 13473382012
Email: Email us
Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013

Sydney


Tel: 61291955309
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010

Shrewsbury


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE