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Find My Past

Data-driven attribution enables 55% YoY growth

Our results

The Challenge

Croud were tasked with using data-driven attribution reporting in Analytics 360 to assess the value of each channel for Findmypast, providing actionable insights.

Croud needed to:

  • Demonstrate the impact on conversions per channel
  • Conduct channel analysis with data-driven attribution
  • Show the value of each channel
  • Achieve lower costs-per-click across mobile in order to drive efficient volume gains

The Croud difference

  • Display proved to be hugely undervalued, with a 91% increase using Croud’s data-driven attribution model
  • While display was an excellent channel for driving growth, we discovered that all other channels drove the conversions
  • We then optimised these channels for conversions, based on the new-found data at our fingertips
  • As a result, Findmypast were able to more accurately distribute budget to achieve their growth goals
  • Findmypast saw a 55% YoY growth for the business

Like to know more?


Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
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Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,