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Fantastic Furniture


Driving a 257% increase in store footfall

Our results

The Challenge

With an increase in online shopping and with many consumers choosing to browse in store and then purchase online later, Fantastic Furniture was looking to increase traffic both online and offline to help boost sales.

Croud’s objectives were to:

  • Increase searches leading to people purchasing in store, particularly on non-brand terms
  • Boost footfall to stores
  • Increase profit via increased sales

The Croud Difference

In a highly competitive sector, it was important for us to undergo rigorous testing in order to understand the potential for growth in this saturated market. The first step was to optimise Fantastic Furniture’s paid search campaigns. Over the initial period of optimisation, Croud implemented:

  • 33,160 bid changes
  • 240 updates to budgets on individual campaigns
  • 510 keyword updates for additional positive or negative keywords
  • 7,150 ad copy updates
  • 2,220 targeting updates

Another key focus was to look at beacons on individual stores. This was part of a beta test with Google to accurately track store visits from searches, using an estimated spend value per visit against which to optimise.

Results

Alongside the increase in store footfall, non-brand revenue was up by 207% year on year. Total revenue increased by 198%, with high levels of profitability maintained throughout.

Like to know more?

London


Tel: +44 (0)20 8017 7723
Email: Email us
Croud Inc Ltd, Ground Floor,
87a Worship St, London,
EC2A 2BE

New York


Tel: +1 347 703 2121
Email: Email us
Croud Incorporated,
628 Broadway, 5th Floor,
New York, NY, 10012

Sydney


Tel: +61 2 8937 3543
Email: Email us
Croud Australia Pty Ltd,
4b, 116 – 122 Kippax Street,
Surry Hills, NSW, 2010

Shrewsbury


Tel: +44 (0)1743 211175
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE