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eve sleep

Driving growth on Amazon

Our results

The challenge

With two-thirds of all product searches starting on Amazon*, eve sleep quickly realised that it was a vital space for their brand. Whilst they had previously run some Amazon activity, they felt they didn’t have the in-house expertise needed to implement an effective Amazon strategy.

With Croud already managing their PPC activity, eve sleep tasked Croud with taking on their Amazon advertising strategy, with the key objective being to increase sales on Amazon, whilst keeping costs low.

The Croud difference

Croud’s Amazon team started by carrying out an in-depth audit of eve’s existing Amazon activity, which uncovered several areas to make an immediate impact. Croud optimised eve sleep’s listings, and also focused on their Storefront, which was used to showcase all of their products, thereby acting as a hub for consistent brand experience.

Following this, Croud also addressed the high cost of advertising on Amazon, by creating strategic campaigns that targeted both brand defence and high-converting category keywords.

Amazon Eve Sleep

The results

After just a couple months of working together, eve sleep were already seeing some amazing results:

  • 81% decrease in the average cost-per-sale
  • 462% uplift in revenue
  • 359% increase in ROI

eve sleep were also able to see great momentum around key events, such as Amazon Prime Day, with the mattress retailer reaching position 3 under Best Sellers.

*2019 Amazon Consumer Behavior Report – Feedvisor
"After a couple of months, we saw great efficiencies in the platform and triple-digit growth, which was really exciting to see."

Andy Boddy - Digital Acquisition Director, eve sleep

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