DFS needed more accurate and reliable conversion data, in order to make better decisions around marketing investment.
They also had insufficient data to deploy automated big strategies due to the lack of keyword level conversion tracking.
The Croud Difference
Croud carried out a measurement framework exercise, which helped determine and track the best metrics, with appropriate tags being raised across all digital channels. Customer variables, which combined a range of different conversion types and their associated value, allowed for even better insights into channel performance.
Within weeks of being deployed, DFS started to gather valuable insight into channel performance. Having sufficient conversion volumes from ‘softer’ data points has enabled them to deploy automated strategies, which are driving much stronger performance.