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Improving data quality with Campaign Manager tracking

Our results

The Challenge

DFS needed more accurate and reliable conversion data, in order to make better decisions around marketing investment.

They also had insufficient data to deploy automated big strategies due to the lack of keyword level conversion tracking.

The Croud Difference

Croud carried out a measurement framework exercise, which helped determine and track the best metrics, with appropriate tags being raised across all digital channels. Customer variables, which combined a range of different conversion types and their associated value, allowed for even better insights into channel performance.

The Results

Within weeks of being deployed, DFS started to gather valuable insight into channel performance. Having sufficient conversion volumes from ‘softer’ data points has enabled them to deploy automated strategies, which are driving much stronger performance.

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Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
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Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,