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Cannes Lions

Delivering real-time insights that drive business performance

Our results

The Challenge

International Festival of Creativity organisers Cannes Lions wanted to gain a better understanding of marketing campaign performance throughout the booking funnel.

The Croud Difference

The Croud team created goals to track steps throughout the booking funnel, using these to create a custom position-based attribution model in Google Analytics.

Data Studio was then used to pull data from the attribution reports, as well as from other platforms such as Facebook, into one report, to analyse performance.

The Results

Using the Data Studio report, the teams could now access real-time insights, including a granular breakdown of performance at each stage of the booking funnel, and use this information to inform future strategy and investment.

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Tel: 02080177723
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Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
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Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
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Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,