International Festival of Creativity organisers Cannes Lions wanted to gain a better understanding of marketing campaign performance throughout the booking funnel.
The Croud Difference
The Croud team created goals to track steps throughout the booking funnel, using these to create a custom position-based attribution model in Google Analytics.
Data Studio was then used to pull data from the attribution reports, as well as from other platforms such as Facebook, into one report, to analyse performance.
Using the Data Studio report, the teams could now access real-time insights, including a granular breakdown of performance at each stage of the booking funnel, and use this information to inform future strategy and investment.