Using Facebook advertising, Cambridge Satchel Company wanted to expand their brand at a profitable ROI, starting with the US and the UK, developing quickly to Australia, Canada and Taiwan, and trialling China, Hong Kong and Singapore. This all needed to be achieved across eight markets in the local language and with local market insight.
The Croud difference
- Croud implemented two different strategies, optimised for reach and conversions
- These were rolled out across eight countries, including launching into four new countries in Asia
- Croud monitored the impact on both Facebook and GA attribution models, ensuring a positive impact on ROAS
- CPA was kept at the optimum range to ensure profitability across all countries
- Croud obtained 879 brand new customers from prospecting for Cambridge Satchel Company
- And delivered a 38% increase in ROI in the first eight weeks alone