Contact us

Cambridge Satchel Company

Rolling out international market success

Our results

The Challenge

Using Facebook advertising, Cambridge Satchel Company wanted to expand their brand at a profitable ROI, starting with the US and the UK, developing quickly to Australia, Canada and Taiwan, and trialling China, Hong Kong and Singapore. This all needed to be achieved across eight markets in the local language and with local market insight.

The Croud difference

  • Croud implemented two different strategies, optimised for reach and conversions
  • These were rolled out across eight countries, including launching into four new countries in Asia
  • Croud monitored the impact on both Facebook and GA attribution models, ensuring a positive impact on ROAS
  • CPA was kept at the optimum range to ensure profitability across all countries

The Results


  • Croud obtained 879 brand new customers from prospecting for Cambridge Satchel Company
  • And delivered a 38% increase in ROI in the first eight weeks alone

Like to know more?


Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
Email: Email us
Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,