Boosting Sales using Instagram & Facebook: Beltology wanted to use social media to promote the line of belts, encourage visits to the site and ultimately increase online conversion rates.
THE CROUD DIFFERENCE
- We created several strong custom audiences, based on the current customer list used, to target highly qualified lookalike audiences in the platform
- Creative was a huge driver: video had to be dynamic and eye-catching enough to hold attention in a crowded feed
- We used demographic targeting to reach Beltology’s core audience of males aged 20-60
- Finally, we used the Facebook pixel on Beltology’s website to measure the results of this month-long campaign
THE RESULTS2x Return on Ad Spend
- 50% reduction in cost per action, compared to other channels
- 1.6 million people reached
- 364% increase in monthly revenues in 3 months
Read more on Instagram’s success stories page by clicking the image above.