How Beltology and Croud boosted sales using Instagram and Facebook
Beltology wanted to use social media to promote their line of belts, encourage visits to the site, and ultimately increase online conversion rates.
THE CROUD DIFFERENCE
- We created several strong custom audiences, based on the current customer list used, to target highly qualified lookalike audiences across both Facebook and Instagram
- Creative was a huge driver: video had to be dynamic and eye-catching enough to hold attention in a crowded feed
- We used demographic targeting to reach Beltology’s core audience of males aged 20-60
- Finally, we used the Facebook Pixel on Beltology’s website to measure performance and optimise
- 50% reduction in cost per action, compared to other channels
- 1.6 million people reached
- 2x return on ad spend
- 364% increase in monthly revenues in three months
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