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AMC Networks


Dramatic CPA reduction across SEM and Social

Our results

THE CHALLENGE

AMC Networks needed to lower an inflated CPA by over 60%

the croud difference

  • Getting Attribution Right: The Facebook Pixel was incorrectly tracking events higher up in the funnel as conversions
  • Poorly Qualified Audiences:  We discovered inconsistent CRM data which was leading to issues with lookalike audiences 
  • Finding Impactful Creative: Tired creative was no longer resonating with the intended audience 
  • Tired creative, lack of optimisation and pixel issues led to this decline

AMC results

THE RESULTS

  • Croud transformed operational process, creative assets and campaign management to bring CPA down 75% while investing 88% more spend per week
  • From a huge deficit, Croud was able to achieve a 623% increase in subscriptions within a 4-month window

Like to know more?

London


Tel: 02080177723
Email: Email us
Croud Inc Ltd, Ground Floor,
87a Worship St, London,
EC2A 2BE

New York


Tel: 13477032121
Email: Email us
Croud Incorporated,
628 Broadway, 5th Floor,
New York, NY, 10012

Sydney


Tel: 61289373543
Email: Email us
Croud Australia Pty Ltd,
4b, 116 – 122 Kippax Street,
Surry Hills, NSW, 2010

Shrewsbury


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE