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AMC Networks


Dramatic CPA reduction across SEM and paid social

Our results

Leading entertainment company AMC Networks needed a digital marketing partner to help transform their performance across paid search and social.

THE CHALLENGE

Working with AMC Networks, the Croud team had several key challenges to address, to help boost performance, including:

  • Reducing CPA (cost-per-action): AMC Networks needed to lower an inflated CPA by over 60%
  • Poorly qualified audiences:  We discovered inconsistent CRM data which was leading to issues with lookalike audiences 
  • Getting attribution right: The Facebook Pixel was incorrectly tracking events higher up in the funnel as conversions
  • Finding impactful creative: Tired creative was no longer resonating with the intended audience

AMC results

the RESULTS

  • Croud transformed operational process, creative assets and campaign management to bring CPA down 75% while investing 88% more spend per week
  • From a huge deficit, Croud was able to achieve a 623% increase in subscriptions within a four-month window

Like to know more?

London


Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,
EC2A 4AA

New York


Tel: 13473382012
Email: Email us
Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013

Sydney


Tel: 60291955306
Email: Email us
Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010

Shrewsbury


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,
SY2 5DE