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AMC Networks

Dramatic CPA reduction across SEM and paid social

Our results

Leading entertainment company AMC Networks needed a digital marketing partner to help transform their performance across paid search and social.

The Challenge

Working with AMC Networks, the Croud team had several key challenges to address, to help boost performance, including:

  • Reducing CPA (cost-per-action): AMC Networks needed to lower an inflated CPA by over 60%
  • Poorly qualified audiences:  We discovered inconsistent CRM data which was leading to issues with lookalike audiences 
  • Getting attribution right: The Facebook Pixel was incorrectly tracking events higher up in the funnel as conversions
  • Finding impactful creative: Tired creative was no longer resonating with the intended audience

The Results

  • Croud transformed operational process, creative assets and campaign management to bring CPA down 75% while investing 88% more spend per week
  • From a huge deficit, Croud was able to achieve a 623% increase in subscriptions within a four-month window

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Tel: 02080177723
Email: Email us
Croud Inc Ltd, Trinity,
39 Tabernacle Street, London,

New York

Tel: 13473382012
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Croud Incorporated,
450 Broadway, 2nd Floor
New York, NY, 10013


Tel: 61291955309
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Croud Australia Pty Ltd,
Belmont House, 26-28 Wentworth Avenue
Surry Hills, NSW, 2010


Tel: 02080177723
Email: Email us
Croud Inc Ltd, The Chancery,
Abbey Lawn, Shrewsbury,