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PROGRAMMATIC MEDIA EXECUTIVE

The role

We are looking for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing.

The successful candidate will be keen to be a part of building commercial success for clients while striving to develop and deliver excellence daily.

The overall purpose of this role is to support the Programmatic team in implementing programmatic strategy for a range of clients. You will be responsible for the effective implementation of client Account Development Plans (ADPs) in order to achieve client annual business objectives and targets.

The role will be to support the Programmatic team in driving performance through the day-to-day management and effective implementation of client programmatic strategy. You will learn best practice through working closely with a team of Executives, Managers and Senior Managers as well as with the Croudie Network (community).

MAIN ACTIVITIES / TASKS:

  • Execution, optimisation, and analysis of programmatic display campaigns
  • Analyse ongoing results to ensure budget pacing and performance is met
  • Develop and build a strong understanding of the programmatic media landscape
  • Optimising display campaigns to achieve client targets
  • Utilising third-party tools to deliver success such as Doubleclick Bid Manager (DBM)
  • Ensure excellence and high quality client implementation coming from the Croudie Network. Ensure briefs to the network are comprehensive and accurate, QA work is completed to a high degree
  • Collating and checking data for client reporting purposes in tangent with the Croudie Network, writing and communicating reporting summaries and executive summaries to a high standard
  • Completing data analysis to spot trends, patterns, challenges and successes using the support of the Croudie network. Identifying and troubleshooting anomalies within programmatic data and taking corrective actions
  • Understand and adopt the required communication and client service standards for each client as well as generally in order to provide excellence on both levels
  • Complete Croudie administration, project managing assigned work and quality checking returned work is to excellent standard
  • Train Croudies on clients and on ad hoc aspects of task requirements. Support the Development Manager on the development of Croud Academy
  • Contribute to internal training and development modules and delivery sessions as required, supporting the Development Manager. Everyone is responsible to deliver training modules internally.
    Advocate knowledge share, support delivery of cross channel processes and sharing of tools
  • Learn about new technologies and ways of working, how to monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
  • Advocate company policy and process, support client retention. Be aware of and work to business goals such as margin, NPS. Complete journals daily to ensure all time is allocated to a high degree of accuracy
  • Manage and deliver at least one “Test & Learn” activity per month to support client innovation and to contribute to the internal Case Study process
  • Support with new business proposals
  • Supporting in ad-hoc requests from the client or wider agency teams

ACCOUNTABILITIES / RESPONSIBILITIES:

  • Support Programmatic Managers, Senior Programmatic Managers and Programmatic Head with delivery of client strategy to include implementation of Account Development Plans (ADPs)
  • Support Programmatic Managers and Senior Programmatic Manager with client performance management, to include optimisation and innovation within the accounts
  • Responsible for delivering Programmatic performance according to best practise guidelines and ensuring daily checks are completed, communicated and acted upon
  • Responsible for client budget management in tangent with the Senior Programmatic Manager
  • Accountable for client implementation and overseeing client implementation, where the responsibility for delivering implementation pieces such as editorial, engine mirrors, bid optimisation sits with the Croudie Network
  • Responsible for client reporting data working with Croudie Network to deliver accurate and relevant reporting, supporting the Programmatic Manager with communication of summaries
  • Responsible for delivering high quality data analysis, organising support from and working with the Croudie network in tangent with the Programmatic Manager
  • Responsible for Croudie administration and training delivery
  • Responsible for delivering training as required and on request within the induction process or ongoing training in tangent with the Senior Programmatic Manager
  • Responsible for knowing and delivering against all internal processes and requirements to also include knowledge share
  • Support Programmatic Managers and Senior Programmatic Manager with innovating new technologies, new ways of working, monitoring market trends, supporting the tech roadmap and Croud Academy development
  • Responsible for advocating company policy and process, supporting client retention
  • Responsible for delivering case studies in the form of Test and Learn pieces on a monthly basis

REQUIRED KNOWLEDGE, SKILLS & EXPERIENCE:

  • Degree level education or relevant equivalent experience
  • Strong written and spoken English
  • A mathematical and analytical mind
  • Exemplary time management skills with excellent attention to detail
  • Highly organised and an ability to multi-task
  • Excellent presentation skills
  • Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
  • Experience of working in teams to meet a common goal
  • Customer service experience

Company Benefits

On completion of the three month probation period every employee is eligible for the following benefits:

  • 25 days holiday a year
  • Annual performance bonus
  • Sale commission
  • Recruitment referrals bonus
  • Gym membership contributions
  • Ride to Work scheme
  • Free fruit, breakfast cereals and tea & coffee
  • Childcare Voucher Scheme
  • Share options following six months of employment.

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

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To apply for this job email your details to heidi.ayton@croud.co.uk