Maximize growth, drive efficiency and get ahead of your competitors
Paid search used to be simple; choose your keywords, optimize your bids and write compelling ad copy. But the development of targeting options, the evolution of automation, and the ever-growing global market mean the complexity of delivering a truly relevant ad to your customer has grown exponentially.
Fail to harness automation and you can be slow to react to a fluid market. Neglect to integrate business data and you eliminate the potential for intelligent optimisation and enhanced audience targeting. Don’t effectively globalize your activity and you fail to capitalize on new market opportunities.
Firstly, by understanding your business goals – whether launching a new product, increasing market share, or testing new markets – we can understand how paid search can help and outline a strategy.
Then, by diving into your data, we can learn who your customers are and how they interact with your business. Adding depth to your strategy, this allows us to tap into sophisticated audience targeting and understand how to respond to real-time changes in your business.
Finally, we build the infrastructure needed to deliver your strategy; integrating data and technology, tailoring campaigns to target markets, and rolling out at scale. By leveraging technology and our Croudie network we can do this accurately and at pace.
The Croud difference
Croud excels in two key areas; supporting international growth, and automation and technology.
We understand the challenges new markets can offer, and will help you capitalise on every opportunity. Our global network of PPC specialists means that we are uniquely positioned to offer truly local market and customer behaviour insights. We also deliver performance across native search engines such as Naver, Baidu and Yandex.
Croud is a technology-led agency, so when it comes to automation, we can build powerful API tools, often bespoke to your business, to automate performance management and integrate data effectively.
In my eight years at Google and additional five in the industry, I have rarely (if ever) worked with a client’s agency team who had such a comprehensive understanding of their client’s business. When we discuss the tactical and technical approaches with PPC and acquisition advertising, the team can clearly and knowledgeably relate the approach directly to the client’s business goals.
Industry Manager, Google
As effectively targeting your customers becomes increasingly complex, developing the right paid search strategy is key.
Automation & integration
Combining machine learning and AI with your business data helps us take your PPC performance to the next level.
Being both consistent and locally relevant at scale is challenging. We work with global brands to achieve performance at scale.
See the results
From a three-month PPC test to running all digital marketing in 120 countries.
Supercharging PPC results through machine learning
Getting people thinking, talking and planning for end of life through Google Ad Grants