Measure with confidence and let data drive your strategy
Being confident in your measurement of data is important. You need to be sure you’re making decisions based on reliable and accurate data. Confidence starts with ensuring you have a sound measurement framework in place, along with the technical implementation and availability of relevant first-party data across your digital portfolio, which can fulfill the requirements scoped in the measurement framework. Once all is in place, we can then dive into the insights, and recommend actions that can help you make the best informed business decisions possible.
Our approach
1.
Our expertise covers a wide range of analytics platforms, including Google, Adobe, Piwik, and Mixpanel. Using a combination of in-house experts and platform specialists across our Croudie network, we can turn your vision into reality.
2.
We provide support for measurement strategy, implementation, analysis and reporting. Our consultative approach spans everything from comprehensive platform audits, and complex multi-platform integrations, to practical Google Analytics training and beyond.
3.
We have all the skills and scalable resource needed to make full use of the large and complex data sets at your disposal, enabling deeper measurement, more valuable insights and more strategic actions.
The Croud difference
As a Google Analytics Certified Partner and Adobe Solution Partner, Croud can help with everything from measurement strategy to the provision of fully descriptive support documentation for complex web and/or app implementations.
Through close integration with every part of the agency, Croud’s Analytics team also has an in-depth understanding of the full cross-channel marketing mix, meaning that all insights are tied to practical marketing actions or optimizations.
As a partner with market-leading tech vendors, Croud keeps up to date with the latest products and processes – innovating on each new development – leaving you to focus on your business.
See the results
After working together with Croud, I can easily prove that Manfrotto is now using a complete data-driven approach for eCommerce, thanks to the fact that we can clearly base all our search strategies and decisions on reliable data
Divisional Digital Strategist, Manfrotto
Our capabilities
Audits
Through comprehensive analytics and tag management system audits, we’ll help you improve data collection, confidence in measurement and recommend immediate areas to develop.
Measurement strategy
From all-encompassing, cross-channel measurement frameworks, to making sure you assess each channel’s role in the digital journey, we can help you make the most out of your data
Conversion rate optimization
We support with first-party data activation for driving customer LTV and more impactful media buying, as well as providing in-depth audience insights.
Implementation & tracking
Whether you’re looking to audit your existing Analytics set-up or troubleshoot tracking issues, Croud will help you get the right data collection in place.
Attribution
We cover all options when it comes to attribution – from optimizing basic in-platform models to creating a tailored Markov model based on your own data.
Data integration
Get a clearer picture of the customer journey and start optimizing business strategies in line with customer behavior.
Audience insights
Get more powerful insight into what your visitors do on site with a suite of qualitative and quantitative research methods implemented, analyzed and reported on by our experts.
Reporting & dashboarding
Our dedicated Data Visualization team builds tailored reports and dashboards, tied back to your objectives, that inform critical business decisions.
Training
Upskill your team – we provide full Google Analytics and Google Tag Manager training for all levels, from beginners to advanced users
Our partners
Get in touch
Learn more
The power of attention, your new favourite metric
The term ‘attention economy’ was coined by Herbert A. Simon (psychologist, economist, and Nobel...
Croud launches a guide to server-side tagging
Croud has recently launched a server-side tagging whitepaper, exploring the key benefits,...
Google announcement: sunsetting Google Universal Analytics
First introduced in 2012, Universal Analytics has been the standard for collecting data into...