Home » What we do » Data solutions

Data solutions.

Collect, control, integrate, analyze and model – for an edge over the competition

The unique way you apply your data is increasingly your sharpest edge over the competition. Clean, complete, carefully-planned data collection, processing and reporting, means better quality, clearer measurement; and better decisions.

Integrated data systems enable the automation, audience definitions and predictive metrics that will take your marketing efficiency and effectiveness to a new level.

Our capabilities

Analytics & measurement

Making sure you have accurate, quality data in your analytics stack develops the insights required to optimize your customers’ experience on your digital platforms.

Read more

Data management & integration

Your competitive edge is how well you use the data you control. Croud links systems into a single data platform.

Read more

Data science

Customer value, propensity and segmentation take time to manifest, but when predicted, these are game-changing measures for targeting and optimization.

Read more

LTV modeling

Drive real business value by focusing on loyal, repeatedly converting customers – our lifetime value modeling services enable next-level targeting, bidding and optimization

Read more

Google Marketing Platform & Google Cloud

As Google Marketing Platform and Cloud sales and service partners, Croud can advance your ad tech and ensure your data ownership.

Read more

Reporting

We build tailored reports and dashboards, tied back to your business objectives, that inform critical marketing and business decisions.

Read more

Paid search auditing

Serpico by Croud provides a self-service SaaS platform that helps you deliver better paid search campaigns, with automated insight and personalized recommendations.

Visit Serpico site

Our approach

1.

Data needs planning, with everything connected to business objectives. Our measurement workshops refocus marketing teams on aims, not just numbers. No measurement methodology is flawless, so we implement multiple, including controlled channel and campaign experiments; and we incorporate “walled gardens” like Facebook. We report with tailored Datorama dashboards, designed with business objectives in mind.

2.

With advanced solutions, we’ll support you through increasing sophistication: from native platform integrations, to predictive models and first-party custom build. You’ll control your data, and we recommend buying Google Marketing Platform and Google Cloud Platform, resold from Croud.

Get in touch

See the results

Easy Offices

Boosting conversions and efficiency through smart CRO

Manfrotto

Turning insights into action, and driving a 28% uplift in conversion rate

Paysafe

Redesigning display creative using Creative Intelligence with phenomenal results