Explore the effectiveness and trustworthiness of AI-generated content following a editorial test...
ChatGPT and localisation – friend or foe?
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International.
Cost of living series: Travel marketing insights
Insights into how the travel industry has been impacted, and examples of brands that are responding
The state of online fashion in Germany
Explore German consumers' shifting attitudes towards fashion, based on a survey of 1,000 shoppers
WeChat marketing guide
A guide to how marketers can maximise their WeChat marketing strategy to expand their presence in...
The state of online fashion in 2021
Explore shifting attitudes towards online fashion across the UK, US, Italy and Germany.
Guide to localisation
Deliver localised content for your in-market and global audience
Guide to social media as a global strategy
Drive international engagement through an integrated social media strategy
6 digital tools for international expansion
A guide to six digital tools you need in your international marketing toolkit
Japanese marketing calendar
Major shopping and other dates to accelerate your marketing strategies in Japan
International marketing report
A guide to developing campaigns that truly resonate with your market audience
Going global report
Advice and insights to help you gain a competitive edge across the globe
Chinese marketing calendar
Major shopping and other dates to accelerate your China marketing strategy