Shift towards a long-term, data-driven lifetime value model
Guide to LTV
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Digital.
Excel to Datorama cheat sheet
A handy guide for the Datorama equivalents of the top 50 most useful Excel formulas & functions
Introduction to Google Analytics 4
Explore the newest version of Google Analytics and its features
Guide to localisation
Deliver localised content for your in-market and global audience
Digital marketing glossary
View our A-Z guide of all the digital marketing terms you need to know
Guide to social media as a global strategy
Drive international engagement through an integrated social media strategy
6 digital tools for international expansion
A guide to six digital tools you need in your international marketing toolkit
Guide to joining up on- and offline marketing
How to blur the lines between your on-and offline strategies and drive growth
How to win with PPC in financial services
Key recommendations for success in the highly competitive world of financial PPC
Report: The professional gig economy
The latest insights, trends and predictions for this evolving work model
Your guide to Black Friday marketing
Optimise your Black Friday marketing strategy with this handy guide
How to measure your content marketing success
Bridge the gap between measurement and strategy using these insightful tools