Impressive creative designed to drive results
Many agencies treat performance and creative content as separate disciplines, specialising in one or the other. For some, performance advertising has a specific role to play in conversion, while creative efforts are an afterthought – but your customer doesn’t see it this way. In fact, they see every piece of content as a direct brand interaction, which is why we believe that your content should be both a high quality creative asset and viewed through a performance lens to make it a brand and audience success. At Croud, that’s exactly what we do.
Our approach
The Croud creative team takes a data-led approach to content creation. We believe all your branded content should be optimised to give your customers a unified creative experience, which will not only have them buying from you, but returning to your website and social channels to enjoy more from your brand. Informed by data science and machine learning, Croud creates brand experiences that will truly resonate with your target audience.
The Croud difference
Our creative team is composed of experts from PR, journalism, graphic design and video production industries, but we don’t just look to this creative expertise to generate ideas. We also draw on our CRO, data insights and machine learning teams to inform creative ideation and design high-performing content.
It’s this approach, combining technical insight with human know-how, that ensures all aspects of your branded content and advertising are optimised for your audience.
Croud’s digital designers have helped us to build a high-performing paid media creative strategy this year. They make sure our ads are cutting-edge, consistent and relevant
Annie Gregory, Content and Social Media Lead, Paysafe
Our capabilities
Social media
We produce thumb-stopping social media campaigns that engage and convert on global social platforms.
Programmatic display
Impactful creatives on display are a guaranteed performance driver. From HTML5 to video to interactive, we can do it all.
Creative experience
CRO and machine learning combine to optimise the creative experience across your website and social platforms.
Audio ads
You heard it here first… We create memorable audio ads that reach the right audience across radio, programmatic and podcasts.
Branding and visual identity
From tone of voice to visual assets – we create a content strategy that truly reflects your brand
Asset creation
From full-scale interactive tools and games to high-quality video production, we ideate and produce creative assets to support any initiative.
Dynamic creatives
Leverage clever automation tools to deliver personalised ads at scale with our dynamic creative capabilities.
YouTube ads
Smart editing and engaging video content means you can take full advantage of the platform. Let us show you how.
Amazon
Our experienced Amazon team can optimise your listings and build beautiful storefronts that will drive sales through the roof.
Our partners
