Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our Newsletter.
10 UX frustrations when online sale shopping
Econsultancy looks at common UX functionality annoyances on shopping site, this includes page refreshes after filter changes, product listings that don’t open to a new tab, out of stock items still showing, inconspicuous out of stock messages, confusing faceted nav. and a number of other issue.
How to Research, Monitor, and Optimize for Questions
Moz looks at how to optimise for Google Questions – this includes analysing what questions users are asking and creating content to fill the gaps. [Long read] Useful article for all clients so worth a read as it gives you a process to follow that can be applied to client sites to help rank in the Questions. Some of the tips are useful for coming up with content ideas even if Questions isn’t your objective – though appearing in the Questions is an obvious bonus.
SEO tips, tools, and how to’s: Best of 2018
All 4 SEW released a roundup of tips and how to’s from 2018. This includes how to force Google to re-crawl your site, set up event tracking, meta-data guide, what to do with Single Page Applications and a number of others. Worth a quick scan through for anything that may be of interest to some clients – worth being aware of SPAs from a tech side of things as they seem to be increasing in popularity.
The SEO Elevator Pitch – Whiteboard Friday
The latest Moz Whiteboard Friday discusses the SEO elevator pitch i.e. a succinct description of what SEOs do. This might be of use to the pitch team in helping explain SEO to potential clients.
Google search tests new interface for movie, TV show streaming options
Google is testing a new TV show interface that display streaming options from a variety of providers. It seems that you will be able to connect your subscription services to Google to view directly within Google rather than clicking into each service. No action needed, but it does further highlight Google trying to reduce the need to move off it’s platform.