This year will mark the 14th year of China's biggest shopping festival, 'Double 11'. Since its...
Double 11: Three blunders to avoid this shopping season
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China.
RED part three: Turbocharge business growth with advertising
If you’ve recently seen a positive trend in content engagement and follower growth on your Little...
How brands can utilise Little Red Book (Xiaohongshu) in 2022
China’s e-commerce industry is forecast to reach ¥19.6 trillion ($3.0 trillion) by 2024), with a...
Three key insights defining the 2022 Lunar New Year
It’s not just China’s 1.4 billion population who will be celebrating the Year of the Tiger’s dawn...
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally,...
How small retailers can drive growth on Singles’ Day
Singles’ Day, which falls on 11th November each year, has become an enormous celebration of...
What marketers can learn from new consumer brands in China
In the past, brands entering into the Chinese market have always been concerned about competition...
Advanced approaches to WeChat marketing
In the first and second blogs of this three-part WeChat marketing series, we discussed WeChat...
Best practices for WeChat Official Account marketing
In the first blog of this three-part series, we explored the different types of WeChat Official...
Valentine’s Day around the world – Croud’s market insight
Valentine’s Day is held on February 14th and is synonymous with romance. Despite restrictions...
COVID-19 in China: What does it look like on the other side?
China was the first to be hit by the COVID-19 pandemic, and quite severely at that. From the 23rd...
How to enhance brand awareness through the WeChat Search function
As Baidu still dominates search engine market share in China, booming social media giants like...