In the past, brands entering into the Chinese market have always been concerned about competition...
What marketers can learn from new consumer brands in China
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China.
Advanced approaches to WeChat marketing
In the first and second blogs of this three-part WeChat marketing series, we discussed WeChat...
Best practices for WeChat Official Account marketing
In the first blog of this three-part series, we explored the different types of WeChat Official...
Valentine’s Day around the world – Croud’s market insight
Valentine’s Day is held on February 14th and is synonymous with romance. Despite restrictions...
COVID-19 in China: What does it look like on the other side?
China was the first to be hit by the COVID-19 pandemic, and quite severely at that. From the 23rd...
How to enhance brand awareness through the WeChat Search function
As Baidu still dominates search engine market share in China, booming social media giants like...
Six key features of Taobao – Alibaba’s online shopping platform
Taobao Marketplace, which was founded by Alibaba Group in 2003, has since developed into China’s...
Six things to prepare when setting up a Baidu business account
Marketing in China can be really tricky as the search engines and regulations there are very...
Everything your business needs to know about the Chinese language
Whilst English is the most widely used language in the world, Chinese has the largest number of...
Top 5 terms to focus on in your Chinese New Year advertising
You may have heard about the $25bn in sales generated during last year’s Double 11 Shopping...
Using WeChat Outside of China: A Guide for Brands
A few months ago, WeChat opened up its international geo-location targeting feature, allowing...
Growing better traffic in Baidu: The new Industry Target feature
Upon entering a new market, advertisers are likely to face numerous challenges, including...