China was the first to be hit by the COVID-19 pandemic, and quite severely at that. From the 23rd...
COVID-19 in China: What does it look like on the other side?
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China.
Valentine’s Day around the world – Croud’s market insight
Valentine’s Day - February 14th - is synonymous with romance. With a little help from our Croudie...
How to enhance brand awareness through the WeChat Search function
As Baidu still dominates search engine market share in China, booming social media giants like...
Five key features of Taobao – Alibaba’s online shopping platform
Taobao, founded and launched by Alibaba Group in 2003, has now become the world’s biggest...
Six things to prepare when setting up a Baidu business account
Marketing in China can be really tricky as the search engines and regulations there are very...
Everything your business needs to know about the Chinese language
Whilst English is the most widely used language in the world, Chinese has the largest number of...
Top 5 terms to focus on in your Chinese New Year advertising
You may have heard about the $25bn in sales generated during last year’s Double 11 Shopping...
Using WeChat Outside of China: A Guide for Brands
A few months ago, WeChat opened up its international geo-location targeting feature, allowing...
Growing better traffic in Baidu: The new Industry Target feature
Upon entering a new market, advertisers are likely to face numerous challenges, including...