If you’ve recently seen a positive trend in content engagement and follower growth on your Little...
RED part three: Turbocharge business growth with advertising
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Why LINE is essential when marketing in Japan
Amongst the many digital platforms available to brand marketers, LINE is one of the most...
RED part two: Creating content that delivers
If Little Red Book (RED) sounds like the right fit for your business, then the next step is...
How brands can utilise Little Red Book (Xiaohongshu) in 2022
China’s e-commerce industry is forecast to reach ¥19.6 trillion ($3.0 trillion) by 2024), with a...
Three key insights defining the 2022 Lunar New Year
It’s not just China’s 1.4 billion population who will be celebrating the Year of the Tiger’s dawn...
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally,...
Best practices for WeChat Official Account marketing
In the first blog of this three-part series, we explored the different types of WeChat Official...
An introduction to WeChat Official Accounts
With approximately 1.151 billion monthly active users, WeChat is now one of the most popular...
7 questions to consider when getting started with Douyin marketing
Whilst TikTok became the world's most downloaded app in 2020, not many people know that it...
Why should you use native adverts on Baidu?
With over 896m people currently using the internet via their mobiles in China, and Google's 2019...
How can brands capitalise on Chinese New Year?
Chinese New Year marks the beginning of the lunar calendar, and in 2020 it falls on January 25th....
Market Insights: Hong Kong
In the latest in Croud's series of Market Insights, we take a look at marketing in Hong Kong:...