Selling in Japan is a no-brainer. It’s a wealthy, advanced, industrialised nation, with a third of...
How LINE ads can unlock business growth in Japan
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APAC.
Creating standout campaigns for Chinese New Year 2023
For brands who have already set foot in, or are geared up to enter the vast consumer market in the...
What are Japan’s ‘lucky bags’ (Fukubukuro)?
Tradition is a powerful marketing tool, which can open up opportunities that might seem out of...
RED part three: Turbocharge business growth with advertising
If you’ve recently seen a positive trend in content engagement and follower growth on your Little...
Why LINE is essential when marketing in Japan
Amongst the many digital platforms available to brand marketers, LINE is one of the most...
RED part two: Creating content that delivers
If Little Red Book (RED) sounds like the right fit for your business, then the next step is...
How brands can utilise Little Red Book (Xiaohongshu) in 2022
China’s e-commerce industry is forecast to reach ¥19.6 trillion ($3.0 trillion) by 2024), with a...
Three key insights defining the 2022 Lunar New Year
It’s not just China’s 1.4 billion population who will be celebrating the Year of the Tiger’s dawn...
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally,...
Best practices for WeChat Official Account marketing
In the first blog of this three-part series, we explored the different types of WeChat Official...
An introduction to WeChat Official Accounts
With approximately 1.151 billion monthly active users, WeChat is now one of the most popular...
7 questions to consider when getting started with Douyin marketing
Whilst TikTok became the world's most downloaded app in 2020, not many people know that it...