Croud’s Social Media specialist, Emma Stock (@emmystock), creates an infographic to show how Twitter responded to Andy Murray’s victory at Wimbledon.
We’ve waited 77 years, but on the 7th day of the 7th month, 2013, Andy Murray made Tennis History when a British man finally won the Wimbledon Championship. Unsurprisingly this event caused a bit of media attention. But how did the public on Twitter respond? Well, just take a look at our infographic…..
Some of the key points:
- As we gripped hold of our glasses of Pimms in anticipation, we shared the suspense, the good shots, the bad moves and celebrations of the weather and tennis (double bonus) all on social media. The championship final was mentioned on twitter 3.4 million times in just 12 hours.
- Interestingly 60% of those tweets were retweets – showing the power of the the retweet! A good tweet can go a long way!
- Over 35% of all tweets came from a mobile device.
- From a marketing point of view, the power of Twitter in relation to TV and events is becoming ever more powerful. There’s an audience on Twitter that wants to engage, that wants to share their experiences. As marketers we should be aiming not to use this platform to force sales, but to do the same – share and engage.
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