Each week the Croud SEO team collate the latest news from relevant sources around the web so you don’t have to. Read through the top SEO news stories for this week below and follow us on Twitter or sign up to our newsletter.
Eight tips to getting your videos ranked on YouTube in 2019
SEW provides some tips on getting YouTube videos ranked highly the platform. This includes looking at keywords, optimising the title, description and tags, focusing on engaging video content, encouraging subscriptions and comments, using compelling thumbnails, using the closed captions features, naming files appropriately and being consistent.
Eight social media trends that will make 2019
SEW looks at social media trends to watch out for in 2019. This covers social listening strategies, buying on social media, improved data transparency of the various platforms, live streaming, increased number of private communities, marketing and ecommerce within messaging apps, increased personalisation and increased use of augmented reality (AR).
Google released a broad core search algorithm on March 12
Google released a broad core algorithm update on the March 12th 2019. It’s unclear what it has targeted and Google restated it’s previous advice that there is no fix if a site was negatively impacted.
What will Google Hotels mean for online booking sites?
Google has launched a hotel search and booking site which mirrors that of Google Flights, SEL looks at how this may impact the hotel booking market in the way that Google Flights is drawing significant traffic away from flight booking sites.
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Two separate reports from Voicebot.ai and Edison Research indicate that there are around 65 million smart speakers in the US. The average number of smart speaker per user has grown from 1.8 to 2 in 2019 – this accounts for only 23% of the US population but adoption growth is slowing. Smart speakers with displays however appear to be accelerating in adoption with plenty of room for growth at only 13% of the population own a smart speaker display device.
Google showing image thumbnails in mobile search results snippets more often
Google appears to be displaying thumbnails within the mobile search results more often, though this is not necessarily consistent across all SERP listings and likely depends on having appropriate thumbnails within the ranking page in order for it to display.
5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)
Moz looks at how legacy brands can improve their SEO in the face of declining brand interest, difficulty pushing through technical changes, trouble shifting ingrained practices, racing to the bottom and competing with the likes of Amazon and Google.
Smartphone Now Dominant Device for Buying Online
A report by Capgemini IMRG indicates that smartphone has overtaken desktop’s share of online sales in the UK – this equate to 40.4% of Q4 sales compared to desktop’s 39.7% and tablet’s 19.9%. This is also alongside increased retail browsing on smartphones, which reached 74.3% of all visits in Q4 2018.