In recognition of our focus on mobile experience, Croud, a Google Partner agency, has been awarded Google Marketing Platform’s Mobile Web Certification.
If there is one constant in digital marketing, it’s the importance of getting it right on mobile. No matter which platform, search engine or research institution is saying it, the need to get it right on mobile is greater than ever. Whether your customers are commuting, second screening or using the latest technology to enhance their experience, users are expecting fast load times and snappy functionality to make their journey uninterrupted and frictionless.
The certification further solidifies Croud as a leader in mobile web optimisation, experience and speed.
To pass the certification process, members from both the Conversion Rate Optimization (CRO) and Web Experience teams had to pass a multistage process. This process, which Croud successfully completed on its first attempt, included individual certification and a joint submission of case studies – to cover work that has been completed to prove focus on both Mobile UX and Mobile Site Speed.
Ben Knight, Croud’s co-founder and CSO, notes this is an important step for Croud and its clients: “With mobile continuing to evolve and develop as a key channel for our clients, we are proud to have been recognised with the Mobile Web Certification. There are only a handful of other agencies who are partners certified, and our accreditation is a testament to the knowledge and offering of our team.
Croud is committed to enabling brands to reach their true potential, through award-winning acquisition, proven organic performance, and through its recognised commitment and expertise in mobile websites and digital optimisation.
For more information, or to speak to the team about your mobile web strategy, contact us.