In recent years, influencers, also known as Key Opinion Leaders (KOLs) in China, have evolved from...
Influencer marketing in China
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Xixi You.
Double 11: Three blunders to avoid this shopping season
This year will mark the 14th year of China's biggest shopping festival, 'Double 11'. Since its...
How to leverage social commerce to drive sales on Double 11
As a key leader in social commerce, Chinese retailers have pioneered many innovations globally,...
What marketers can learn from new consumer brands in China
In the past, brands entering into the Chinese market have always been concerned about competition...
7 questions to consider when getting started with Douyin marketing
Whilst TikTok became the world's most downloaded app in 2020, not many people know that it...
Three marketing trends that should inform your Singles’ Day strategy
With Double 11 Shopping Day (also known as Singles’ Day) less than a week away, most brands and...
Market Insights: Singapore
In the latest in Croud’s series of Market Insights, we take a look at marketing in Singapore;...
How to enhance brand awareness through the WeChat Search function
As Baidu still dominates search engine market share in China, booming social media giants like...
Six key features of Taobao – Alibaba’s online shopping platform
Taobao Marketplace, which was founded by Alibaba Group in 2003, has since developed into China’s...