Of all the questions you might have about your online presence, one of the most important ones to...
Using data analysis to find conversion optimisation opportunities
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Lucy Pharo.
The snowball effect of iterative testing
Planning and forecasting for CRO experimentation can sometimes feel like putting a finger in the...
The top five things your website checkout should do
With ecommerce rapidly growing in popularity, most shoppers have become familiar with the online...
Looking at the Lifetime Value Beta in Google Analytics
The Lifetime Value report in Google Analytics (GA) can really be seen as another aspect of the...
How well do you know your UTM conventions?
UTMs (or Urchin Tracking Modules in case you were interested), allow us to see more detail in...
Regular Expressions (RegEx) for Google Analytics
Learning to use Regular Expressions (RegExp or RegEx for short) in Google Analytics will allow you...