Google’s Consent Mode is a brilliant opportunity for advertisers in their response to a problem...
GA4: the only analytics platform that benefits from Google’s Consent Mode
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Kevin Joyner.
Measuring advertising effectiveness in light of privacy changes
In our three-part blog series, we are focusing on the ongoing and upcoming data privacy updates...
Activating first-party data in response to privacy changes
In this three-part series, we are exploring the ongoing and upcoming changes to data privacy laws,...
How to prepare for the ongoing data privacy changes
The quality of the data we’re used to is failing, and the ongoing data privacy changes are...
Data ownership: Sign your own GMP & Google Cloud contracts
The trend toward clients in-housing their marketing operations has been a much-discussed topic in...
What does Chrome’s privacy announcement mean for advertisers?
Third-party cookies, your days are numbered. You’ve got two years. I asked our friends at Google...
Why upgrade to GA360? – A comprehensive guide to Google Analytics 360
No one wants to pay for something they can get for free. The free version of Google Analytics is a...
Lifetime value tracking: Why it’s important and how to get started
Last week we hosted our inaugural Serpico event at Google's HQ in London, where we explored some...
3 areas in retail for connecting on- and offline measurement
“Because otherwise it’s hard to measure,” is a stupid reason for doing anything. Measurement...
Croud: Google Attribution 360 partner at launch
Croud is very proud to be one of Google’s selected partners, certified to operate Attribution 360...
A 10-point GDPR checklist for digital advertising
The GDPR: you’ve read a few articles and resources, been to a seminar, you get the ideas - but...
Getting deep and personal with the GDPR: Its 3 biggest implications
It feels like we’re on the brink of fundamental change in the digital industry, and a certain...