The trend toward clients in-housing their marketing operations has been a much-discussed topic in...
Data ownership: Sign your own GMP & Google Cloud contracts
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Kevin Joyner.
What does Chrome’s privacy announcement mean for advertisers?
Third-party cookies, your days are numbered. You’ve got two years. I asked our friends at Google...
Why upgrade to GA360? – A comprehensive guide to Google Analytics 360
No one wants to pay for something they can get for free. The free version of Google Analytics is a...
Lifetime value tracking: Why it’s important and how to get started
Last week we hosted our inaugural Serpico event at Google's HQ in London, where we explored some...
3 areas in retail for connecting on- and offline measurement
“Because otherwise it’s hard to measure,” is a stupid reason for doing anything. Measurement...
Croud: Google Attribution 360 partner at launch
Croud is very proud to be one of Google’s selected partners, certified to operate Attribution 360...
A 10-point GDPR checklist for digital advertising
The GDPR: you’ve read a few articles and resources, been to a seminar, you get the ideas - but...
Getting deep and personal with the GDPR: Its 3 biggest implications
It feels like we’re on the brink of fundamental change in the digital industry, and a certain...
Apple’s Intelligent Tracking Prevention and the critical role of Google Analytics
In June 2017, Apple released its machine learning-enabled Intelligent Tracking Prevention into the...