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Why should you be advertising on YouTube?

[vc_row][vc_column width=”3/4″][vc_raw_html]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[/vc_raw_html][text_output]With the growth of Social Media and the fight over the attention of potential customers, the importance of using multiple channels has never been greater. With YouTube’s wide reach – we watch YouTube videos for hundreds of millions of hours daily – this is a great opportunity to reach your audience, whoever it may be.

What is it?

YouTube ads come in a number of formats. The two most common ones are static thumbnail ads that show in the search results and “skippable” ads that show before a video. As these two formats look and behave differently, they work together nicely in terms of reaching potential viewers at different times. They can also give the advertiser different insight about who is watching them, for how long and how engaged they become with other content on the advertiser’s channel.

How does it work?

All you need is a YouTube channel with at least one video in it that can then be linked to your AdWords account. A campaign can then be set up with different types of targeting, e.g. keywords, interests and remarketing. You can also choose what age group and gender you want to target. In some markets, you can even choose whether to target parents or non-parents. All of this gives the advertiser an opportunity to really zero in on key audiences for any given video they want to advertise.

Why do we need it?

First of all, it will help drive business. We’ve seen both direct conversions and significant boosts in SEO conversions off the back of YouTube campaigns. This graph shows SEO conversions before and during a YouTube campaign, indicating a significant uplift in conversions corresponding with the YouTube campaign duration.

Graph

Due to the possibility of using overlay and a combination of YouTube and Display, it is easy to drive traffic directly to your website from your YouTube ad, which will hopefully lead to viewer conversions on site.

Secondly, YouTube is a great tool for brand awareness. As mentioned before, getting your brand out to as many relevant audiences in as many channels as possible is key to drive new business. Google can also help with a Brand Uplift Survey to analyse how a YouTube campaign has impacted Brand awareness for your business. Thirdly, as quality score is not an issue, it is also possible to bid on keywords and reach an audience you wouldn’t normally be able to with a PPC campaign due to relevancy. This opens up for more creative targeting of related audiences to the ones you’re usually targeting.

Conclusion

Done right, a YouTube advertising campaign can not only boost sales and brand awareness for your business, it can also help you gain valuable insights about who your customers are as well as reach new audiences and potential customers. At Croud, we’ve got experience in running successful YouTube campaigns across various industries with different objectives. Come and talk to us about how we can make YouTube work for you![/text_output][/vc_column][vc_column width=”1/4″][visibility type=”hidden-desktop”][gap size=”20px”][/visibility][vc_widget_sidebar sidebar_id=”ups-sidebar-2″][/vc_column][/vc_row]