PPC

An internship in Client Services

[vc_row][vc_column width=”3/4″][vc_raw_html]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[/vc_raw_html][text_output]From my experience good internships are far and few to come by, instead the vast majority involve doing endless coffee runs and picking up someone’s dry cleaning. So one that focusses on your development, challenges you and provides the opportunity to grow in your field of interest sounds too good to be true, right?

Well Croud is a search agency that does things a little differently, including the internships they offer. They truly live up to their ethos, ‘a great agency is made by great people,’ and every person within Croud has provided me with a wealth of knowledge, experience and positivity to feed off. It makes every day enjoyable, and overall, an inspiring and exciting company to work for.

Having previously come from a fashion business background, I entered my Client Services Internship with a very basic understanding of search marketing. Taken under the wing of the Client Partnership Director, Becky Glover (who is the best and most accomplished mentor I’ve ever had), my knowledge has improved dramatically in the past few weeks. Truthfully, at first, I was slightly taken aback by the level of belief and responsibility placed on me, a far cry from the dry cleaning and coffee runs, but it has ultimately given me a confidence in my skills and knowledge like never before. My knowledge has also improved further from my trip to our Shrewsbury office, shadowing various roles and seeing PPC applied in real time. A role in Client Services has enabled me to understand all facets of search, the importance and impacts of each one and offers a dynamic and ever-changing job role in which no two days are the same.

Croud understands the importance of treating their employees, including interns, well, from lunchtime learning sessions, to post work karaoke. Everyone is valued and invested in and it creates a gratifying environment that’s infectious. Thus far, I have found my internship one of the most beneficial experiences I could hope for and one I’m certain will put me in good stead in the future.

Favourite moment: Analysing and compiling an Adwords account report independently, a big milestone for my PPC knowledge and ability. And Iain and Kris’ rendition of ‘Mysterious Girl’ at the karaoke night.

Favourite clients: Co-op Bank, mainly due to the external market being so large, it provides numerous interesting effects on its search market. Netflix for the creative opportunity it yields.

Most interesting thing I’ve learnt: My will power to abstain from the biscuit jar during lent. Closely followed by all the PPC ad extensions available, how they can be applied to different businesses and the effect they have on performance.[/text_output][/vc_column][vc_column width=”1/4″][visibility type=”hidden-desktop”][gap size=”20px”][/visibility][vc_widget_sidebar sidebar_id=”ups-sidebar-2″][/vc_column][/vc_row]