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Erin’s Google Juice Bar experience

Today we are introducing our first in a series of blog articles from our graduates working on the Google Juice Bar in Liverpool.

Following a dazzling launch in Liverpool’s city, the Google Juice Bar was welcomed in style thanks to lavish canapes and scrumptious cocktails. The presence of Matt Brittin himself, the chief Executive of Google UK, further notified proceedings.

Google Launch Event

With the start of week three in sight, the ‘Google Gang’, a team name newly adopted, are getting Liverpool online. Not only are we rockin’ the google brand colours in the form of t-shirts, we are also armed with digital marketing expertise which we are more than excited to share. Throw in some scouse charm and oodles of personality to boot and bang, you have an explosive team.

Google Gang

After two weeks it can be said that we have well and truly sunk our teeth into some serious digital marketing quandaries presented by a wide range of professionals including photographers, personal fitness trainers and architects. Meeting a host of bubbly and inquisitive personalities, it is apparent the enthusiasm for digital marketing is great. This diverse range of people encountered daily is an aspect I most enjoy; partaking in a good deed ensuring clients leave encouraged and their appetites for online marketing wetted.

Landing in St Helens last week, we presented the first of our Digital Fitness sessions, complete with smiley faces and enticing Google Goody bags. It was clear not even an early start (7am) was going to falter our enthusiasm. With Ben and Luke providing a captivating presentation, the audience were quickly engaged, firing interesting questions which were unable to baffle the dynamic duo. Calling upon attendees to partake in live examples further enhanced many of Google’s free marketing tools, in addition, to how they can aid any business. St Helen’s better brace itself for our return next month!

Google Juice Bar St Helens

As a graduate graphic designer, I am curious how best to illicit a response or captivate attention through visual means. With the rapid growth of social media and digital mediums, the battle to communicate has become highly competitive. Witty content and clever graphics must be driven by a focused marketing strategy to achieve targeted goals. Working on the Google Juice bar allows me to combine both my love for design and fascination in digital marketing, delving further into web design and social media which are areas of particular interest.

Experience of managing social media accounts and utilising Google products within previous marketing positions has allowed me to share my knowledge with clients and offer advice. Secondly, it has presented an excellent opportunity to verify my ambition to pursue a career within digital marketing.

Ten weeks of Google Juice bar lies ahead and it is the unexpected which excites. The juice bar is on it’s way to several locations around Merseyside, it looks as though we will be able to help many businesses to get online whether it’s via a website or cost per click advertising. I also look forward to expanding my knowledge and hope to grow into an unstoppable digital marketing pro.

A personal aspiration would to be revisit clients to see how they have progressed, witnessing how the advice given during the 40 minute one to one sessions have assisted to increase awareness and expand business. First, I just have to outwit the daily Google Gang banter.