About us

Croud is a global full-service digital agency that drives growth for brands through reinvention.

We were founded on the belief that the traditional agency model is broken. To help clients thrive in the modern marketing world, we’ve connected a worldwide network of 2,400 Croudies to more than 500 in-house specialists via our proprietary technology. This flexible, specialist approach means we can scale insight and performance internationally.

Part of the Croud Group

The Croud Group includes specialist partners VERB Brands and Born Social, giving our clients access to even more digital expertise.

VERB Brands is a luxury digital marketing agency which helps brands reach high net worth audiences through data, creative and media. They support brands with search, media buying, social media and creative content services. Clients include Net-A-Porter, Aston Martin and The Ritz.

Visit VERB's site

Born Social is a global social media agency that brings digital-first thinking to the brands of tomorrow. They’re specialists in building brands and delivering real performance impacts on any platform. Their client portfolio includes Guinness, Five Guys, Ford, Mars and Nandos.

Visit Born Social's site

A brief history of Croud

See how we’ve grown from search performance agency to award-winning full-service digital marketing leader

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2011

Croud is born

Former Head of Search Ben Knight and ex-Googler Luke Smith launched their UK agency

2012

Here we grow

One year in, we had seven employees, an expanding Croudie network and a fast-growing client base

2013

Hey, Google

Croud was recognised as Google’s fastest-growing search agency in the UK

2014

More space, please

We moved into bigger offices in London and Shrewsbury to fit our team of more than 40

2015

Digital specialists

We expanded our range of digital services to include programmatic and paid social, alongside PPC and SEO

2016

Moving stateside

We brought our digital expertise to the US market by setting up our New York office

2017

Hitting milestones

We hired our 100th global employee and picked up a multitude of industry awards

2018

Working well

We were named as one of the Sunday Times’ Best Companies to Work For

2019

A new era

We became a Google Marketing Platform reseller, launched our in-housing division and received £30m in funding

2020

Still growing

We welcomed our 200th employee and bolstered our ecommerce and data solutions offering

2021

Croud turns 10

We celebrated our tenth anniversary and fifth year in the US. We were also named Campaign’s Performance Agency of the Year, and welcomed VERB Brands to the Group

2022

Going global

We opened an office in Dubai, also welcoming global social media agency, Born Social, to the group

2023

Growing the team

We grew our senior leadership team with Avinash Kaushik as Chief Strategy Officer and Audrey Lucy as Chief People Officer, and were named a Sunday Times' Best Places to Work

Our values

Passion

At Croud we really care about what we do – and about doing a brilliant job for you, our clients. We obsess over your business, and always have your performance goals front of mind.

Imagination

We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions.

Integrity

We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do.

Meet the team

Meet the people who make up Croud's Executive Board, and click here to meet the rest of our senior team.

Luke Smith

Co-founder & CEO

Ben Knight

Co-founder

Avinash Kaushik

Global Chief Strategy Officer

Richard Holmes

Chief Financial Officer

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