SEARCH ENGINE OPTIMISATION (SEO)


Search Engine Optimisation (SEO) at Croud

We believe that as organic search becomes more intelligent and encompasses ever more disciplines, we must think more creatively to help our clients reach their potential. Developments in semantic search mean that it is essential to understand the consumer behind the keywords and deliver messages that resonate with the right audience to drive tangible results.

So, how do we achieve this?

First of all, we work very closely with our clients to understand their unique identity and their business objectives. These essential insights inform every aspect of our SEO strategy, as we use our analytical, technical and creative expertise to deliver bespoke campaigns.

 


FIVE CORE ASPECTS OF OUR APPROACH TO SEO

Data - Search Engine Optimisation - Croud

Data


We synthesise a vast number of data sources to gain deep knowledge about our clients, their customers and their competitors. This data is only as good as what we do with it, so our analytics experts spend a lot of time cutting through the noise to find the insights that will shape our SEO and Content strategy.

This rings true of our reporting too, as we strive to go beyond merely describing data to provide clients with actionable steps to continue improving performance.

Services

  • Keyword Research and Metadata
  • Audience Profiling
  • Social Listening
  • Competitor Analysis
  • Reporting


Strategy


Our unique crowd-sourced model allows us to hire the best senior staff and to enable them to spend their time focusing on the aspects of SEO that really make a difference to performance.

As such, we place the utmost importance on devising tailored, innovative strategies that keep our clients ahead of the competition. As SEO continues to grow in sophistication, this approach sees us work closely with Analytics, PPC, Paid Social and Display to provide cross-device solutions that reflect the consumer’s interactions with a brand.

Services

  • SEM Keyword Strategy
  • International SEO
  • SEO Strategy
  • Content Strategy
  • Social Media Strategy
  • Local SEO

SEO Strategy - Croud


Platform - Technical SEO - Croud

Platform


Creating a website that provides a great user experience across devices and territories is an essential component of any successful SEO strategy.

Therefore, we analyse site performance in great detail both from a technical standpoint and an Analytics perspective to understand where the most profitable improvements can be made. We also go through a rigorous testing process to ensure we implement the best recommendations for our clients’ investment.

Services

  • Technical Audit
  • Site Architecture Review
  • Mobile SEO Audit
  • Site Migrations
  • App Indexing/App Store Optimisation
  • User Experience Optimisation
  • Web Design
  • Web Development

Content Production


From landing page copy to blog articles and video campaigns, all content published online can shape consumer perception of a brand. That’s why we take a data-driven approach to produce seamless content strategies that create authentic, enduring connections with consumers across channels and platforms.

Our combination of in-house content strategists and a global network of vertical specialists also enables an agile, cost-effective approach to high-quality production that attracts engagement, site traffic and increased revenues for clients.

Services

  • Landing Page Copy
  • Blog Articles
  • Interactive Infographics
  • International Content
  • Video and Audio Production
  • Animations

Content Production - SEO - Croud


Content Distribution - SEO - Croud

Content Distribution


All of this great content requires promotion to get in front of the right audiences on the right platforms. Our SEO and Content specialists work alongside our Paid Media specialists to identify the most accurate and appropriate targeting strategy for each campaign we launch.

Whether via influencer outreach, paid social or native advertising, our aim remains consistent: to create genuine engagements with the right audience to deliver on our clients’ brand and business objectives.

Services

  • Influencer Outreach
  • Native Advertising
  • PR Strategy
  • Paid Social

WHY CHOOSE CROUD?


Real World - Digital Analytics - Croud

We do real-world digital marketing, in practice; we’re not just digital theorists


Genuine Purpose - Digital Analytics - Croud

Everything we do has genuine purpose: we enable better decisions and actions


Care More - Digital Analytics - Croud

The people at Croud really care more: we each own a piece of the agency