How Google Trends Reacted to Brexit

Caroline Buckingham Croud

Today marks a historic moment in British History. The people have spoken and we’re out of the EU. The referendum clearly demonstrated a divided nation, with sentiment on the European Union shifting dramatically since the last one in 1975. Social media has been awash with both sides urging everyone to exercise their right to vote in this crucial decision.

What kind of search agency would we be if we didn’t do a post on Google Trends as it encapsulates the nation’s questions, queries and thoughts surrounding the Brexit decision?

To begin with, how well do users understand the referendum?

There were rising queries around ‘what is GDP’ (the highest from the Birmingham region) and the top searches reflected the nature of people ensuring their right to be heard and those seeking to be educated. 

  1. How do I vote in the EU referendum?
  2. What is Brexit?
  3. Who can vote in the EU referendum?
  4. When is the EU referendum?
  5. Where can I vote?

How do the Leave Vs. Remain camps compare?

And it wasn’t just the UK taking an interest in the Brexit debate either.

Nigel Farage dominated searches over the voting day.

The weekly interest in the issues around the referendum was likely driving the Brexit decision.

Since the Brexit announcement there’s been a +250% spike in people searching for ‘what happens if we leave the EU’. To some extent, the search data speaks for itself and begs a lot of questions of how well informed the voting public were heading into a landmark referendum. One thing remains clear, this referendum has lead to users searching for many answers surrounding the issue. Wherever you stand on the vote, it’s clear to see many users wanted more clarity.

To add, if you ever needed to see what many think of the result, look no further than this trend!

So I’ll end this post with some food for thought from Charles Darwin – ‘It’s not the most strongest of species that survive, nor the most intelligent, but the ones most responsive to change’.